ThinkAnalytics

Telecommunications

Deregulation, consolidation and new technologies are just some of the challenges facing the telecommunications industry. The major customer challenge is churn. Driven by intense competition offering money-saving, service-rich products, customers are switching providers in search of the best deals.

The cost and time to acquire a new customer is significantly more expensive than maintaining existing customers. Therefore, understanding what drives a customer to leave is critical if you are going to improve customer loyalty and increase profitability.

Another challenge facing the industry is fraud. Understanding and identifying fraud is the first step, however, acting immediately to stop illegal transactions is essential to help you minimize fraud-related losses.

ThinkAnalytics Telecommunications Solutions help you:

Identify customers at risk of leaving you and the reasons why         they defect

Proactively target customers likely to churn with customized         promotions designed to keep their business,         and increase their life time value

Deliver real-time risk assessment and management of          fraud-related transactions and minimize losses.