The
Zero Latency Enterprise Solution
The Latency Gap
Business pressures have lead many executives
to explore innovative techniques in order to enhance competitive
differentiators. Time-to-market pressures and increased data volumes
mandate successful companies to think, act, learn and adapt quickly.
The term "zero latency enterprise"
refers to a company in which business events recognized anywhere
in the business can immediately trigger appropriate actions across
the entire enterprise and beyond. The ability to make decisions
based on the latest customer information and to apply such decisions
to operational and business processes clearly differentiates those
companies that are responsive, competitive and successful.
Closing the Latency Gap
The adoption of a customer-centric strategy has
driven companies to collect volumes of data on every customer
transaction and from every customer touch point. How this data
is analyzed and the results applied can define a company’s
ability to compete.
Currently, latency exists as a result of the delay between the
actual and desired response time to customer actions. The challenge
that companies face is how to reduce this latency to zero in order
to achieve instant response. Traditional approaches to customer
analysis through business intelligence (BI) are not sufficient
to achieve zero latency.
The manual offline analysis must be supplemented by automatic
online analysis. However, if you automate a bad process you end
up with a bad process. Therefore, customer analysis must include
the intelligence to monitor, learn and retrain business models
based customer behavior.This key analytical stage must be dynamic
and integrated into the business enterprise.
The Think Intelligent Enterprise Server provides the environment
that enables organizations to remove the analytical constraints
caused by increasing customer data and time-to-market pressures,
discover knowledge and deploy analytical models into business
and operational processes. Our unique approach to reducing analytic
latency benefits the entire business enterprise by improving the
efficiency within business processes and individual users.