Products & Services

The Future of Predictive Analytics

 

Think Intelligent Enterprise Server is an open and embeddable application and real-time predictive analytics platform, currently deployed in companies worldwide including Telecommunications, Banking and Finance, Pharmaceuticals, Retail and Utilities. Think IES is much more than a traditional data mining tool: not only does it apply advanced data mining methods to uncover hidden patterns and trends in corporate applications and databases, but also has advanced extraction, data preparation, and visualization capabilities that can also be used as a standalone application. Deployments take weeks and ROI is measured in months. “Out of the box”, Think IES is easily integrated with software applications from industry leading vendors

ThinkAnalytics IES delivering operational predictive analytics for the enterprise and rapid ROI

Think IES enables you to identify patterns and trends in your data and deploy the results of such analysis across your organisation. In a marketing department this might mean enabling an analyst to make optimal up-sell and cross-sell decisions that balance a customer’s wants and his or her propensity to respond and churn, against the economics of running a profitable enterprise. In a credit-risk environment this might mean identifying the likelihood of a loan applicant to default or patterns of cell phone or credit card transactions that are likely fraudulent.

Whether you are a call center director looking to reduce churn and lower costs of running your operation, a trader looking to predict when to buy and when to sell stocks and bonds, an analyst looking for fraudulent cell phone use, a head of marketing looking to figure out which new product to sell to a customer based on his or her existing “basket” of products, a credit risk manager wanting to predict what action will most likely result in debt recovery from customers, or a retailer wanting to best position products in certain stores, ThinkAnalytics’ software will enable you to take analytics from the ivory tower to the real world and deploy useful, actionable, intelligence across your enterprise.

Think IES can be used to resolve a range of business critical issues within particular industries…

Telecoms: customer churn, call duration to call centers, high costs of running call centers, optimal call routing, customer retention and loyalty, customer response rate to marketing offers, real-time marketing within call centers, event-based marketing, product pricing strategy, product bundling, fraud detection, risk management.

Banking: customer loyalty, credit risk, and bad debt management, fraud detection, portfolio management and assessment of portfolio management relative to market, product pricing strategy, determine buys, sells and exit strategies in trading environments.

Retail: market basket analysis, product placement within stores, supply chain optimisation, direct marketing campaigns, call center marketing, event-based marketing, call routing in call centers, store card promotions, risk assessment and bad debt management.

Insurance: prediction of fraudulent claims, provision of real-time recommendations to call center operatives about how to deal with potentially fraudulent claims, product pricing strategy, direct and call center marketing.

Powerful and Innovative Technology

• Think IES supports true real-time decisioning. That is to say, our software is capable of making tens of thousands of decisions per second, with each and every one informed by the same rigorous analytics you currently use to drive decisions in your outbound channels.

• Common analytical platform for “operationalizing” techniques prepared in other applications or coded from scratch in languages such as C/C++, VB, Java .Net etc. Providing predictive analytics for the enterprise.

• Because of the open architecture of our product – fully distributed and component based, its 100% open API, and its support for WebSphere MQ, TIBCO, JMS, J2EE, and XML, we are able to deploy our software in a production environment in weeks not months.

• Pre-built models and analysis templates for cross-sell, up-sell, retention, loyalty programs and customer profiling, reduce the time required to develop and deploy new algorithms, while protecting your investment in home grown and proprietary techniques.

• For customers who require such functionality we offer components that provide extraction, transformation, and load (ETL), visualization, dynamic model evaluation, and other capabilities. Because of its ETL and other rich functionality, Think IES is capable of delivering significant value even in a standalone environment.

• Think IES is fully integrated with SAS – although in no way requires SAS – thereby enabling a customer’s current investment and expertise to be fully leveraged and applied in new and often richer areas. Capable of read write access to a SAS server, and can enable SAS experts and business analysts using Think IES can work from the same data sets and build and utilize the same models.

• Think IES can monitor deployed models, determine when they fall out of tolerance and then take appropriate action, whether that is to automate the retraining and deployment of a new model or to send an email to the project team notifying them of the event.

Predictive analytics – cross application, cross platform, cross channel