Embedded
& Integrated Analytics
However, the most significant impact will be experienced when the analytics are placed in the hands of individuals and embedded into business and operational processes.
Intelligent Enterprise Server does
exactly this by delivering real time dynamic customer information
to individual business users with an immediate effect.
Some examples scenarios of this are as follows:
Scenario:
The call center operator retrieves customer information and is able to customize product offerings based on buying patterns of other customers as well as that individual’s customer profile. The result is an instant cross-sell opportunity.
Scenario:
The sales manager uses the corporate portal to manage his view of the world and his business objectives. So, if, for example, a competitor removes a product from the market an immediate promotional campaign and target list can be immediately generated to promote an alternative product.
Scenario:
The customer care manager receives a list of customers who are at risk of leaving. Based on historical customer, behavior, a model is developed to understand the key triggers and actions that describe this event. Such an early warning detection system enables customer care managers to reduce customer attrition and other business risks.
