Whitepapers & Factsheets

Understanding the Relationships
Between Products and Customers

•   How would you define a good customer?
  
  
•  By the products purchased, dollars spent or channels used?

Clearly, it's a combination of all these factors plus many, many more. The ultimate business goal is to harness this important customer information and use it to grow existing business and identify new and rewarding opportunities.

For companies to compete and be effective in today's multi-channel business world, customer behavior must be collected, analyzed and integrated into customer-centric business initiatives focused on maximizing customer value.

It is not a simple task. Action-oriented analytics are necessary to calculate the investment needed to retain top-tier customers. And to intensify such complexities, e-commerce has put the power of choice in customers' hands. Driving the customer on a personalized route through your business increases the opportunity to complete transactions.

Action-orientated analytics provide the ability to identify and profile high-value customers and recommend cross-sell and up-sell opportunities. Intelligent analysis is critical to succeed in both the e-business and traditional business worlds.

Product Understanding

Understanding relationships between customers, products and channel values enables organizations to profile and refine sales offerings and target deliveries.

ThinkAnalytics provides a unique customer view by identifying lifetime customer valuations. It also enables effective marketing campaigns to be created and tailored to receptive customer groups through specific product offerings. This marketing optimization is achieved by understanding product and channel relationships within specific customer segments and predicting purchasing behavior.

ThinkAnalytics' Products Feature:

• Customer value analysis.
  
  
• Product purchase associations.
  
  
• Product performance analysis by revenue, cost and profitability.
  
  
• Channel performance analysis by revenue, cost and profitability.
  
  
• Product and channel modeling.
  
  
• Product optimization - understand product and product line affinity.
  
  
• Channel optimization - product and profitable channel matching.
  
  
• Marketing cost/product profitability alignment.
  
  
• Customer-centric product strategy analysis.
  
  
• Customer profitability/retention program linkage analysis.
  
  
• Customer target list generation
  
  
• Target group identification for cross-sell and up-sell opportunities.
  
  
• Product understanding model deployment to CRM front-office and
  e-commerce solutions to enable real-time customer value
  analysis and personalized product offerings.

   

  Customer-, product- and channel-value management. ThinkAnalytics provides insight needed to Identify and manage profitable customers, products and channels and to focus marketing efforts on effective cross-sell and up-sell opportunities.

  ThinkAnalytic provides a 360-degree
  understanding of your customers.