Whitepapers & Factsheets
Market more effectively
E-commerce has drastically changed the world of marketing. Customers are demanding personalized products and services, and potential customers are visiting and taking complete control of the transaction process. Marketers have more channels to market offerings but are missing the analysis of each customer interaction, a critical factor to determine the most effective prospect and customer channels.
As a result of this revolution, marketing campaigns
are becoming more complex. Product lifecycles are decreasing and
the battle for customers is increasing. The time to react is shorter
than ever before.
Q. So, what do you need to succeed in this
new and changing business
environment ?
A. Predictive
customer intelligence.
It facilitates valid, actionable and precise information about
who you want to do business with and identifies products and services
that optimize profitability.
Total customer understanding is the key to success in today's business world. Before the Internet, manual customer analysis was a fundamental marketing tool. With the demands and complexities of e-commerce, successful companies must incorporate intelligent analysis techniques to truly understand customer relationships in order to react at Web speed.
Marketing Effectiveness
Effective and cost-efficient marketing is the goal of every marketer
and corporate executive. And, it can only be accomplished with
a 360-degree customer understanding, including components such
as demographics, loyalty, purchasing behavior, preferences and
profitability.
ThinkAnalytics provides the ability to measure marketing effectiveness by truly evaluating customer loyalty, cross-sell and up-sell opportunities as well as corporate performance against market trends.
ThinkAnalytics' Products Feature:
- Business scenario development and validation based on varied
customer, product and channel models.
- Target group identification for cross-sell and up-sell
opportunities.
- Marketing focus - link customer profitability to retention
programs.
- Customer target list generation for specific marketing
campaigns.
- Campaign evaluation.
- Corporate performance evaluation against industry
trends.
- Customer wallet share analysis.
- Marketing cost alignment with product profitability
analysis by customer.
- Channel analysis - determine profitable and
receptive channel opportunities.
- Customer behavior pattern analysis and segmentation
trends.
- Loyalty and retention program analysis.
- Product performance analysis by revenue, cost
and profitability
- Channel performance analysis by revenue, cost
and profitability.
Develop and optimize your customer base. Target new profitable customers. ThinkAnalytics utilizes customer intelligence to promote new marketing opportunities and track campaign performance and effectiveness.
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ThinkAnalytic
provides a 360-degree
understanding of your customers.