Whitepapers & Factsheets
Understanding your Customers
In today's global business economy, technology advances have made
the competitive landscape much tougher. Customers have access
to more information and more avenues for service and purchase
communication. And even though the Internet has stimulated competition,
the same basic rules of business exist and survive. Satisfied
customers will return to companies who provide good services and
products.
Aside from the focus on quality offerings, companies now must also concentrate on how to interact with customers through personalized and intelligent transactions. Customer service differentiation will provide competitive advantages.
The cost of customer acquisition is far greater than the cost associated with customer retention. The Internet economy is no different. Competitors are just a click away, and e-customers know it. The e-business model does not differ greatly from traditional business models: both recognize the need to understand customer attributes, including loyalty, profitability, and opportunity.
The new economy simply requires that intelligent and automatic customer analysis can take the place of traditional human interactive analysis, when necessary, in order to complete massive numbers of successful transactions at Web speed. Companies that react quickly and interact with customers intelligently will take dominant market leadership positions.
Customer Understanding
Customers are the critical component for success.
Customer acquisition is based on offering the right products and services to the right groups of customers at the right time. Customer retention is based on customer satisfaction.
ThinkAnalytics provides the foundation to really understand customers and build one-to-one relationships and personalized products and services based on customer needs.
ThinkAnalytics' Products Feature:
- Automatic customer segmentation using multiple
knowledge discovery and data mining techniques
- Comprehensive view of customer channel interaction
and attributes.
- Automated rule extraction enabling organizations
to validate and enrich existing customer knowledge.
- Customer group visualization in formats
such as decision tree, 3-D, and heat maps.
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Segment trend detection - track customer segment development and growth patterns.
- Business scenario development and validation
based on varied customer segmentation models.
- Revenue opportunity and marketing return
on investment maximization.
- Customer performance tracking by revenue,
cost and profitability.
- Customer value measurement through RFM (recency,
frequency, and monetary.)
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Customer product mix and future cross-sell and up-sell opportunity analysis.
- Channel preferences and behavior tracking.
- Customer behavior understanding and monitoring,
purchasing trends and demographics.
- Customer target list generation for marketing
campaigns.
- Customer segmentation model deployment to CRM front-office and e-commerce solutions to enable real-time customer scoring.
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ThinkAnalytic
provides a 360-degree
understanding of your customers.